Confirmed   12,884

Part of a series on Ice Bucket Challenge. [View Related Entries]


Advertisement

Rice Bucket Challenge

Part of a series on Ice Bucket Challenge. [View Related Entries]

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

About

Rice Bucket Challenge is a social media charity campaign inspired by the internationally popular Ice Bucket Challenge in which the participant gifts a bowl of rice to a needy individual and shares a photograph of the random act of kindness on Facebook with a nomination for a friend to carry on the good deed. Upon its launch in late August 2014, the challenge quickly spread among Facebook users in India.

Advertisement

Origin

On August 23rd, 2014, the Facebook page Rice Bucket Challenge[2] was created, which laid out the four steps to complete the challenge and credited the idea for the challenge to Manju Latha Kalanidhi. As of September 2014, the page has gained over 63,000 likes.



Advertisement

Spread

On August 24th, 2014, Twitter user naman_bhandari[3] introduced the hashtag #ricebucketchallenge. Within a month the hashtag[4] was tweeted out 11,000 times.



The same day Buzzfeed[5] published a post titled "“The Rice Bucket Challenge” Is India’s Brilliant Alternative To The Ice Bucket Challenge."

Also on August 24th, YouTuber Prasar Bharti[8] uploaded a video titled "India Rice Bucket Challenge for charity" which features the rules of the challenge and pictures from those who completed it. As of September 2014, the video has gained over 21,000 views.


[This video has been removed]


The following day the challenge was covered by several major news sites including CNN[6] and CNBC.[7]

Notable Examples



Search Interest

External References


Share Pin

Related Entries 2 total

USC Speak Your Mind Challenge
Twizzler Challenge

Recent Images 9 total


Recent Videos 0 total

There are no recent videos.





Advertisement
Load 44 Comments
See more